The Rise of Red Rose Mart
Research Publication

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The Rise of Red Rose Mart: Delivering Excellence in FMCG & Apparel

Author: Mohd Abrar Ali
Published in: Involvement International Journal of Business, 1(2), 2024

Abstract

Red Rose Mart has emerged as a key Hyderabad retailer by pairing affordable pricing with quality products and a customer-first approach, supported by its private label Wiiz. The study explores pricing strategy, quality control, marketing and customer satisfaction, and expansion across Falaknuma, Kanchan Bagh, Edi Bazaar, and Shadnagar

Highlights

  • Private-label Wiiz as a value engine (quality at budget pricing).
  • Expansion across 4 Hyderabad locations.
  • Customer ratings strongly positive (CSR χ²=286.79, p<0.05); pricing satisfaction also very high (χ²=96.92, p<0.05).
  • Marketing influence on first-time awareness was not significant (R²≈0.00; p=0.768), suggesting word-of-mouth/location dominate.

Publication / Conference Note

This manuscript appears in Involvement International Journal of Business, Vol. 1 No. 2 (2024), eISSN: 3032-485X

View / Download

  • View the paper:
IIJB-PBMEIT-4-751-MOHD-ABRAR-ALI
Download Full Paper (PDF)
  • Certificate:
pbmeit certificate page 0001

Recommended citation

Mohd Abrar Ali (2024). The Rise of Red Rose Mart: Delivering Excellence in Fast-Moving Consumer Goods and Apparel at Affordable Prices. Involvement International Journal of Business, 1(2).

Keywords: Red Rose Mart, FMCG, Wiiz, Hyderabad retail, pricing strategy, customer satisfaction.

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